Your data, clearly regulated

Controller

Email: office@betterhochdrei.com

At a Glance

Hosting & Platform (Vercel)

Our website is hosted by Vercel Inc., 440 N Barranca Ave #4133, Covina, CA 91723, USA, and delivered through its global content delivery network. When you visit, Vercel processes technically necessary data (IP address, date and time, page requested, browser and device data, referrer) in server logs in order to deliver the site and protect it against attacks. The legal basis is Art. 6(1)(f) GDPR (legitimate interest in secure and fast operation). The videos on this website are stored in Vercel Blob, a storage service of the same provider. A data processing agreement is in place with Vercel; for transfers to the USA, Vercel relies on the EU standard contractual clauses and is certified under the EU-US Data Privacy Framework. Further information: vercel.com/legal/privacy-policy.

The website does not set analytics or marketing cookies. Fonts are served from our own server.

With your consent we use Vercel Web Analytics, a cookie-free audience measurement service by Vercel Inc. It records page views with an anonymised, hashed identifier; no IP address is stored and no profile spanning several days is created. The legal basis is Art. 6(1)(a) GDPR. You can withdraw your consent at any time with effect for the future: via the notice at the bottom of the page while it is shown, or by clearing the site data in your browser, after which the notice appears again. Without consent the measurement script is not loaded.

Data We Process

Device & Usage Data

When visiting betterhochdrei.com, we automatically process device information (browser, IP address, time zone) and usage data (pages viewed, click paths, referrer) via log files, required cookies and similar technologies (e.g., pixels/tags) for technical provision, security and basic analytics.

Contact Form

When you use our contact form, we process the data you enter (e.g., name, email, phone, message) to handle your inquiry. Legal basis: Art. 6(1)(b) GDPR (pre-contractual request) and/or Art. 6(1)(f) GDPR (efficient communication). Storage: until completion of the request and according to statutory retention duties.

Order/Contract Data (if shop/orders are active)

For orders we process identity, address, payment and shipping data for contract performance, invoicing and customer communication (Art. 6(1)(b) GDPR). Retention per commercial and tax laws.

Cookies & Similar Technologies

Necessary cookies are required for operation and security (e.g., session, security cookies). Optional cookies (e.g., comfort/analytics) are used only with your consent, if applied. You can manage or delete cookies in your browser; withdrawal applies to future processing.

Social Media (Links)

Our site contains simple links to social media profiles (e.g., Instagram, LinkedIn). Clicking them takes you to the respective platform where the provider’s privacy policy applies. No automatic data transfer to social media providers occurs without your action.

Sharing with Processors & Third Parties

We use service providers (e.g., Vercel as hosting provider, email/IT services, payment/shipping providers for orders). They process data under data-processing agreements and our instructions. Disclosure to authorities occurs only where legally required.

Reach & (Re)Marketing

If we use optional analytics/marketing tools, this is based on your consent. You can withdraw consent at any time with effect for the future (e.g., via a cookie banner). You may also disable targeted ads in provider settings.

Do Not Track

Our website currently does not respond to browser “Do Not Track” signals.

Your Rights

• Access, rectification, erasure, restriction (Art. 15 to 18 GDPR)
• Data portability (Art. 20 GDPR)
• Object to processing based on legitimate interests (Art. 21 GDPR)
• Withdraw consent (Art. 7(3) GDPR)
• Lodge a complaint with a supervisory authority

Contact for privacy requests: office@betterhochdrei.com.

Retention

We retain personal data only as long as necessary for the purposes or required by law, after which data are deleted or anonymized.

Changes

We may update this policy to reflect changes in technology, law or our processes. The current version is available on this page.

Contact

Email: office@betterhochdrei.com