For hosts · Industry trend
Sleep tourism is not a renovation project. The sleep system moves into your existing bed, duvet and underblanket, while your own furnishings stay on view. The room becomes a bookable premium category, in days rather than months, with no closure and no new furniture. On this page: the figures behind the trend, what your hotel needs to provide and what it costs.
The trend
It began as a lifestyle topic, and now there are figures. They are unspectacular, and that is exactly what makes them useful.
Three quarters of travellers check whether they can expect a good night's sleep the moment they first walk into the room. For 22 per cent, sleep-related factors are the most important criterion when choosing a hotel, 24 per cent specifically look for quiet accommodation, and 21 per cent read reviews of bed quality beforehand. And 7 per cent check out early if their expectations are not met.
11 per cent of respondents say they are happy to pay more for a good night's sleep. That sounds like very little. Across 60 rooms, it means six to seven. That is precisely why the Anti-Stress Bedroom starts with a single room rather than a whole floor.
Figures from a representative survey by OnePoll on behalf of Premier Inn, 4,000 respondents in Germany, as reported in the Allgemeine Hotel- und Gastronomie-Zeitung.
Putting it into practice
In most hotels, every category has the same bed. The difference between Standard and Superior comes down to square metres, view and balcony, things dictated by the building that cannot be multiplied. That is exactly why the price gap between categories has a ceiling. The night is the one service every guest uses, and in almost every hotel it goes unmonetised.
The duvet and underblanket move into your existing bed. No new furniture, no new slatted base, no new mattress, and your own furnishings stay on view. That is the difference from suppliers who sell a complete bed system, and it lowers the investment threshold considerably.
The equipped room becomes a bookable premium category with its own name and price premium. This makes sleep quality visible, comparable and sellable, for guests and for the hotel alike.
The best sleep is of no use if nobody hears about it. Room description, booking portals, check-in information and guest folder all tell the same story, in line with advertising law.
The numbers
Equipping a room is a one-off investment. There is no ongoing licence fee and no revenue share, and the marketing materials are included.
| Premium per night for the new category | €20 |
| Nights sold per year at 60 per cent occupancy | 219 |
| Additional revenue per room per year | €4,380 |
| With three equipped rooms | €13,140 |
Example calculation with openly stated assumptions. Plug in your own figures: your realistic premium, your occupancy, your number of rooms. How quickly the investment pays for itself depends on these three figures alone. We work it through with your numbers in a consultation, before anything is signed. If the numbers don't add up, we will say so.
There is a second effect, and it is harder to quantify: rest and recovery know no season. An offer that works as well in November as it does in August helps exactly where rooms would otherwise stay empty.
Before we talk
An Anti-Stress Bedroom is not a piece of furniture you simply put in place. Four things change in your operation. You should know them before we talk.
The duvet and underblanket stay in the room, and the bed linen is changed as before. Washability, temperature, changing intervals and whether a second set is needed are things we clarify with your laundry. We train your housekeeping team in one session and leave a quick guide on the trolley.
The category has to be explained, otherwise it won't be booked. You receive the agreed wording on a single page, including answers to the questions guests actually ask at reception. The wording has been checked against health advertising law, so your team doesn't have to weigh it up.
You receive the full material declaration, so that if in doubt your reception can rebook the guest rather than guess. The textiles are tested to OEKO-TEX Standard 100, certificate 40929 OETI.
Service life, warranty and the rules for damage caused by guests are things we discuss before the quote, not after. If any of these four answers does not work for your operation, tell us in the consultation. Then we can both save ourselves the quote.
The offer
With BETTER3, the sleep tourism trend becomes a concrete category in your hotel: the Anti-Stress Bedroom. An existing room, newly equipped, positioned as a premium offer.
The system moves into an existing room. No building project, no closure, and you start with a single room.
The relevant component is registered as a class I medical device, and the fabric was measured by Prof. Peter Pauli to ASTM D4935-18, with 99.98 per cent shielding attenuation. We are open about what this evidence covers and what it does not, and we supply the permitted wording for your room description along with it. All documents are on Trust & Evidence.
Texts, images and documents for your website, portals and guest communication, aligned with health advertising law.
Your hotel appears with a photo, its location and a direct link to your booking on our partner hotels page, alongside the 112 hotels currently listed in Austria and South Tyrol. A referral channel, not a booking portal, and commission-free.
Frequently asked questions
A travel trend in which guests choose their hotel specifically for the quality of sleep. For several years, hospitality trade media have described it as one of the most important developments in relaxation holidays. Reliable figures come from sources including a survey by OnePoll on behalf of Premier Inn among 4,000 respondents in Germany.
Equipping a room is a one-off investment, depending on bed size and number of beds. There is no ongoing licence fee and no revenue share, and the marketing materials are included. Whether it pays off depends on two factors: the premium you can achieve in your region and the occupancy of the new category. We work through both with your own figures in a consultation.
The duvet and underblanket stay in the room, and the bed linen is changed as before. We clarify washability, temperature and changing intervals with your laundry before you decide. Your housekeeping team is trained in one session and receives a quick guide.
You receive the full material declaration, so that if in doubt your reception can rebook the guest rather than guess. The textiles are tested to OEKO-TEX Standard 100, certificate 40929 OETI.
Not everything that seems obvious. Health claims are tightly restricted by law, however convinced a hotel may be of the product. That is why we provide you with checked wording for your website, booking portals and guest folder, so your team does not have to weigh it up itself.
Especially for them. An Anti-Stress Bedroom is created in an existing room, with no renovation. Small hotels gain a premium category and a point of difference that large chains cannot copy quickly.
Equipping a room takes days, not months: install the bedding set, train the team, adopt the marketing material. You start with a single room and expand once it has proven itself.
Prefer to talk directly? Pick a time to talk or write to office@betterhochdrei.com.
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